Breaking news on the front page of today’s Arizona Daily Star is a 20″ story about dumping Tucson’s “Old Pueblo” nickname. Leaders of the Tucson Metro Chamber of Commerce think Tucson needs a new nickname that reflects our bustling, business friendly city– not a “dusty, old desert town”. From the Star…
“Tucson has a choice,” the chamber’s board Chairman Kurt Wadlington and CEO Mike Varney wrote in the program for the chairman’s lunch.
“We can remain the ‘Old Pueblo’ or we can do whatever is necessary to propel ourselves forward to grow, prosper and compete with other cities and regions for the bounties of free enterprise,” the duo wrote. ” ‘The Old Pueblo’ is great for history buffs, but a new mind-set and attitude toward prosperity is long overdue.”
Most of the story is dedicated to marketing and business types making the case for dumping the “Old Pueblo” because it’s an “archaic marketing motto”. More on the nickname controversy after the jump.